

I specialise in helping businesses in the health, fitness and activewear verticals unlock profitable growth through a well-researched and methodical approach.
Everything I do is data-led and evidence-oriented. High ROAS comes from certainty, not guesswork.
I’m a freelancer specialising in Pay Per Click (PPC, think Google Ads and Bing Ads) and Meta advertising for the Health & Fitness industry.
Have you tried Google Ads and you feel like you’re just throwing money away?
Are you scared to look at your ROAS every week – because it’s usually in the negative?
A lot of companies have the same problem.
Most companies start with Meta Ads, which can be a great way to drive conversions for low-ticket items and create brand awareness. Then for higher-ticket products or services and for when they want to capture more traffic as part of a 360 marketing strategy, they start delving into Google Ads. They brainstorm some keywords without looking at search volume and competition, neglect negative keywords and only use broad match expecting the algorithm to pick up the slack. Their ads on Instagram and Facebook stop working because it requires more attention than they thought. What happens?
They spend more money than they generate.
I fix that.
And if you’ve never even touched Google or Meta Ads? Great. Let’s get you started off properly.
As part of us working together, I’ll review your current GTM/GA4 implementation and optimise it. No added charges or fees. Don’t have Google Tag Manager or Google analytics set up? I’ll do what I can on my end and guide you through it on yours.
Good tracking = great conversions. Google Tag Manager is the foundation needed to build skyscrapers like the Burj Khalifa.
No setup fees, or fees for anything else. Just this:
| Tier | Single Platform | Dual Platform | Best for |
| Minimum | £400 retainer 12% ad-spend | £600 retainer 12% ad-spend | Under £3k/month ad-spend with 1 or 2 campaigns per each platform |
| Growth | £500 retainer 10% ad-spend | £700 retainer 10% ad-spend | £3k-£8k/month ad-spend with multiple campaigns |
| Premium | £600 retainer 8% ad-spend | £800 retainer 8% ad-spend | £8k+/month ad-spend |
if you don’t think what I’m doing is valuable to your business by the end of the first month of us working together, you can have my retainer and my ad-spend fee back.
Fill in this form so that we can talk.
If you’re in the health and wellbeing industry, I can help get you the results you want from advertising. You could be a nutritionist or a fitness coach, you could run a supplement company, a private health clinic or an activewear company – the principles are the same and I’m confident in my ability to work with you.